United States
I’m a former English instructor and writing tutor turned b2c copywriter. I’ve written for various eCommerce environments, including furniture, home design, plumbing, and insurance.
Over the past decade I’ve led a digital content transformation for a $200M furniture brand, implemented a PXM platform for a global plumbing brand valued at $5B, and connected 40,000+ employees across the United States during a nearly year-long COVID shutdown for a $40B Fortune 500 company.
As a creative thinker, brand storyteller, and strategic communicator, I can help you connect with your target audience through persona-tailored messaging strategies, search engine optimized content, and insight-driven copy—all with your brand identity in mind.
A Hull Identification Number, or a HIN , is a serial identification number for your watercraft. Similar to a Vehicle Identification Number, or VIN, a HIN provides unique information about your boat, including the make, model year and date of manufacture.
What's driving Americans' pursuit of RV life? More Americans — millennials who work remotely, in particular — are choosing to live in RVs for months at a time. Find out what's fueling this trend.
The Progressive Motorcycle Team had a problem: their rally experience was so good that other brands started copying it. What was once unique became standard in a market that requires constant innovation. A rebrand was in order. This announcement gives historical context the 40,000+ employees across the country and offers a sneak peek inside an experience they may never get to see.
Implementing Salsify as a PXM to import essential product details directly from SAP allowed time to focus on A+ and other robust content modules. A+ Content on Amazon not only lifts a product's rank within Amazon's unique algorithm, but also allows for a greater storytelling opportunity with corresponding imagery--giving better insight into product details for customers and increasing visibility on the digital shelf.
As part of their 30-year anniversary, Arhaus placed an "ad" within its own product catalog to highlight and celebrate the various artisans they've partnered with throughout the years. This messaging was an act of goodwill towards its business partners, but also as a way to showcase the brand pillar that Arhaus--a name based on the merchant town of Aarhus, Denmark--has its roots in trading with artisans from around the world.
Arhaus placed full-spread advertisements in Elle Decor to highlight new brand messaging and tagline. "Arhaus | your home" reinforces their brand pillar that says each home tells a story, and that a curated collection of furniture and decor helps tell it.
In-store signage was utilized to announce the new partnership between the two brands. Arhaus merchandised Fount leather bags in their furniture stores and Fount showcased Arhaus leather furniture in their stores, proving that couture leather can be both lived in and lived on.
Vera Bradley was known through the mid- to late-2000s for their brightly colored patterned bags among tweens. Once a trendsetter, Vera Bradley's target audience grew up and were beginning to enter the workforce. Their new go-to-market strategy was to mature their product offering to align with young professionals who want to be taken seriously while also staying true to themselves on the inside.
Schlage's products had been known for years as being tough and rugged. To widen its market share, Schlage wanted to highlight their products that align with a softer, more feminine aesthetic. The idea was to highlight different design trends and how to achieve the look with small changes, including Schlage knobs, hooks, and hinges.
How do you sell the same product to two different types of customers? Trane and American Standard are held by the same holding company but their customer base is very different. In this partnership, we created two different content strategies to present the same information. For the American Standard customer, they were interested in the basics... just enough to get their home comfortable so they can get back to enjoying time with their family. This strategy includes quick guides,...
How do you sell the same product to two different types of customers? Trane and American Standard are held by the same holding company but their customer base is very different. In this partnership, we created two different content strategies to present the same information. Trane customers are looking for a deeper understanding of how their HVAC system works, therefore we created more in-depth, educational HVAC basics page. This section includes myriad resources to learn more about HVAC with...